top of page
Homepage
Selection page
Selection page 2
Settlement method
Date
iphone4
Latest information
Challenge:
Urban Decay is the comestic brand from USA . The best selling item is the eye shadow palette with the variety of colours (naked to shiny) and ong lasting high quality. However it isn’t mean that all colours can gain high popularlity.
Idea:
Our new strategy is organize a campiagn of create the brand new, personal eye shadow palette by choosing all the colours that match your favour.
Execution:
The camiapgn included email advertiing and mobile app.This strategy aims to stimulate the existing eye shadow colour and keep attracting the existing customer.
bottom of page